1 BILLION users. Cool. 1 MILLION other advertisers that compete with you? (src) Not cool. Some of them who have pockets so deep they’ll take millions in loss just to bleed their competitors dry. Fortunately for you, most of these advertisers are brain dead. They’re optimizing for brand recognition, not direct response. Whether your’re a […]
1 BILLION users. Cool. 1 MILLION other advertisers that compete with you? (src) Not cool. Some of them who have pockets so deep they’ll take millions in loss just to bleed their competitors dry. Fortunately for you, most of these advertisers are brain dead. They’re optimizing for brand recognition, not direct response. Whether your’re a […]